One of the advantages of the new FS Order is the flexability it allows, and I use it to allow a wider range of appropriate solutions - depending on the situation I've suggested all sorts of EL solutions, from traditional 3HSCNM units, inverter conversions through to (proper) photoluminescent way guiding systems and even emergency handlamps.
As a previous poster implied you need to look carefully at each method on a building by buliding basis, as with Photolum for example you do need to be sure that there will be continuous lighting to 'charge' up the material so it will attain design brightness & duration at all times. One advantage of way marking (even alongside as well of instead of traditional EL) is that it is floor level & useful in smoke logging situations (although whether the route would be tenable if logging was sufficient to block out rof units is debatable)