Wow,
I'm really worried now - 70% in 36 months or is it 40% in 12 months or even 85% in 18 months, hang on a minute....... 70 divided by 3 is ..... mmmm 23.3 recurring businesses failing after a fire within 12 months not as bad as 40 'phew'. Unless, the 40 are those that didn't know about DSEARRRGGHHHHH........Hang on 85 divided by 1.5 is 56.6 recurring .....that means that these businesses only have a 50/50 at best chance of surviving after a fire, do these people know this when they start up in business.
I've even heard it's 1 in 10 over an unspecified period also, what does that mean. Those of your running your own businesses must be prepared, make sure you know which statistic you fall into.
Faced with these FACTS, how do I break it to my best mate running his welding business the odds are stacked against him and my wifes boss running a flower shop that she should be able to start up again if she has a fire, but it cannot be guaranteed, more importantly which fixed period of time do I use when I break this potentially bad news to both of them.
I hope thay aren't going to set a fire just to get the insurance, especially if the insurance company are aware of these FACTs.
Theres is a very old saying "Lies, damned lies, and statistics" which is a phrase describing the persuasive power of numbers, particularly the use of statistics to bolster weak arguments, and the tendency of people to disparage statistics that do not support their positions.
Sorry but I hate scare FACTics as it is unprofessional IMO.