Stewbow, further to earlier replies, I've been giving this query a bit more thought.
I have always found that when you 'condemn' something as not being up to latest standards, the customer often starts seeing you in a negative light because you have brought the 'bad news'. That's why we often have to defend ourselves with the 'don't shoot the messanger ' line.
This negativity may also lead to the customer distrusting you and then you losing any chance of doing work for them now, or in the future. If you can show that you understand the customer's problems and show that you are trying to work out the best solution for them, then you have more chance of maintaining their trust.
I have always understood that new regulations are invariably not retrospective. This is understandable if you consider that a hotel owner, for exmple, could have a costly new fire alarm installation and just 6 months later a new British Standard, for example, was issued and someone could walk in and tell them that their costly new six-month old system was no longer any good because it didn't comply!
As I said previously BS5839 part 1 2002 allows you to add to an existing currently non-compliant system but this must always be weighed up against just how poor their existing system may be and, more importantly, if it really does meet the current needs for a safe system for the way they are using the building.
However, if you are convinced that you really need to encourage them that their system is seriously in need of a complete overhaul you could consider the following couple of points.
Whilst I understand that some properties had to have certain licences issued for a particular use of that property, and these licences may have requested certain minimum requirements for the licence to be issued, that this might not be the case any longer (I'm no expert in this area!), and that new requirements may all be solely based on a fire risk assessment and not a licence. It occurs to me that the insurers for the building may have minimum requirements for the insurance to be valid. This may be worth checking out because it will be no use extending a non-compliant system, if the insurance small print states something like 'the whole fire detection and alarm system must comply fully with all current recommendations of BS 5839 part 1 2002.
I'm not sure exactly how old the existing system is from your query, but it also occurs to me that the existing equipment installed might be past it's 'sell by date' anyway. Automatic detectors normally have a manufacturers recommended working life of about 10 years and eventually, even cable will deteriorate in time. The total costs of any new proposed works and any essential 'out of date' equipment replacement costs could start to get much closer to the costs of a complete new compliant system and encorage the customer to realise the latter option is the most cost-effective for them in the long run.