Colin,
I am sorry but you are just not suitably qualilified for this job.
1) You didn't go to school at Eton (or maybe Harrow) and you did not go to either Cambridge or Oxford with Dave and pals.
2) You do not live in Chipping Norton and throw parties for Beccy and Dave etc.
3) Your skill at running a company,now Colin unless you have run a really big company and have succeeded in tipping the world into a major economic recession or failed totally to fulfil a major contract such as supplying security for the Olympic Games, you just obviously do not have the right stuff. At least you could have claimed expenses for cleaning the moat and providing 5 star houses for the ducks in your neice's (hem hem)house which is 300 miles away from your place of work.
4)Finally your previous experience, come, come they want a fresh view on the fire brigade and if you have any experience of fire service operations greater than watching Fireman Sam or Camberwick Green you are obviously biased.
You will of course be able to appeal against any decision and your appeal should be accompanied by suitable documentation in large denomination used notes to be delivered to an address in black plastic bags.
Sorry Colin you just haven't got it