Tony, Not being a young trendy like you, your comment went right over my head. What industry, what social media and can you give me links. If all they did was make 500 clone comments, it will only count as a single comment in any case. It could account for the hundreds of comments suddenly received in a tidal wave at the last minute. if something is right, you only need one person to say it. If it is wrong, it doesn't really matter how many people say it. When I was young lots of people ( including a boss I had) still believed in the luminiferous ether, but it had been proved as non existent decades before. loads of people chuntering on about it must exist because how can eaves travel through nothing, did not make it exist.