The 'plain' plugs (i.e. round core in a round plug) don't, in my opinion, give you any real assurance that the doorset would have the required performance. Anyone could buy the plugs and install them in any doorset, without any real controls being in place. You may as well write 'FD30' on the door using a magic marker!
The plugs where the core is fir-tree shaped show that the doorsets are certified under the TRADA scheme, so there's independent assurance that they'd perform as required.
Certifire use a label system - similar assurance to the TRADA scheme.
There's a three-colour plug about as well - three equal-sized segments. Don't believe that this has anything to do with fire resistance.
On the subject of the interruption to the smoke seals - difficult to be definitive here. Unless you install the seals offset to bypass the lock/latch you're always going to need to interrupt them and I wouldn't have thought that there's much difference between 100mm cut-out or 300mm. If you want a definitive view I'd suggest contacting the seal manufacturers directly - for example
www.lorientuk.com have a pretty good technical department.