There are two types of bulbs used, dichroic bulbs have a special reflector in the bulb that reflects the light downwards and allows the heat to rise upwards. These are generally unsuitable for use in ceilings in conjunction with hoods as most of the heat is projected upwards into the base of the fitting The beam is cooler but the back of the fitting has to withstand a great amount of heat. The bulbholders that cannot safely use such a bulb are labelled with the IEC 605598 "No Cool Beam" symbol. For these fittings you need a bulb with a conventional aluminium reflector, that projects both light and heat forward. in the 240 volt range, GU10 bulbs generally reflect the heat downwards, GZ10 bulbs are dichroic and the fitting needs to be able to cope with the heat that these bulbs create.